Google Local Search And The Impact On Natural Optimization
With the advent of Google Local, a service that helps Web users find local businesses by typing in a search term and a city name, many questions arise concerning its impact on Natural Optimization. Google Local tracks down local stores and businesses by searching billions of pages across the Web, and then cross-checking these findings with Yellow Pages information to locate the local resources Web users wish to access. In addition to local business listings and related Web links, Google Local also provides maps of the desired region and directions made available by MapQuest. This makes Google Local convenient for Web searchers and extremely useful for local businesses, if their sites are optimized for local-searches. If not, some businesses could be missing out on a tremendous increase in local site visibility and traffic. Case-in-point: The Home Depot, whose Web site features its own Store Finder with zip code-accessed location listings. Type "Home Depot" into Google Local and while a list of local stores appears, no related local landing pages come up. In fact, none of the related Web links even direct Web users to Home Depot's home page. Most large sites that have retail stores have a search feature or "enter your zip" option. Google and other Search Engines will never be able to index this content. For retailers looking to increase sales and traffic from their Web sites, this could prove to be a big problem. The Home Depot is not alone. Countless other large and small businesses alike do not have city-oriented pages accessible through local search sites. Many are not listed in the top 15 return results for related keywords for Google Local, despite their location in the immediate proximity to the search location. Google Local ranks listings based on their relevance to the search terms the user enters, not solely by geographic distance. This means that unless your site has a city and/or county-oriented landing page for each location, Google will not be able to access your contact page, no matter how relevant your site is to a search term, or how close you are in geographic distance. Natural Optimization specialists never really focused on the optimization of contact and location pages on websites, but now it's becoming a vital tool to drive more qualified traffic to the sites. In order to make sites local search-ready, they should start creating sitemaps that include every store location and then build individual landing pages for each specific location with a brief overview of the store along with a map and detailed directions. Without this, Google does not have a path to index the pages and information. Doing this small step will increase your qualified traffic as well as increase sales in your retail store or business. By making your keywords city-specific and including more location-specific information on your site, Google Local can access your contact information and, as a result, drive more related traffic to your site. Take Hard Rock Café. Their Web site is an ideal example of a site that is perfectly optimized for local Search Engines like Google Local. When entered in as a search term, Hard Rock Café's number one listing links to their home page's restaurant location page. Search users can instantly access information on Hard Rock Café in general, as well as learn more about location and contacts. Local search is one of the most hyped areas of development in the Search industry today. Other Search engines including Yahoo!, Ask Jeeves, MSN and CitySearch are hot on Google's tail to perfect their own versions of local Search Engines. Soon, not having your site optimized for local Search Engines will make your business's site obsolete. The impact of local search is already apparent, and it is still only in its infancy. About The Author Rob Young, Manager of Natural Optimization and Creative Director of full-service interactive marketing and advertising agency UnREAL Marketing Solutions, has been with the company since its inception in 1999. Young oversees the Natural Optimization and Creative departments. www.unrealmarketing.com rob@unrealmarketing.com
|
|
 |
 |
Download Games For Zune How To Pick The Right Game Source For Zune
To download games for Zune as well as other media, like music, videos and wallpapers one has to invest a hefty sum that is what many Microsoft Zune Player owners think. Fortunately, it is not necessarily so.
Biblio.com and Intrapromote Work Together to Make a Synergy of Search
Search Engine Optimization and Pay Per Click Advertising best practices enhance Biblio.com's overall Internet marketing strategy.
myLowPhone.com VOIP (Voice Over IP) Home Phone Company Launches a Spokes Model Search
myLowPhone.com is a VOIP (Voice Over IP) home phone provider looking for a spokes model to promote their product line. myLowPhone launches JustSayMyLow.com to promote art, music, and movies.
Tony Princiotta Plans Mediterranean Cruise in Search of Rare and Exquisite Foods and the Wines that Love Them
Tony Princiotta, manager / wine buyer of The Cheese Store of Beverly Hills, is planning a trip to Spain and Portugal aboard the Silversea luxury cruise ship Silver Whisper. Princiotta will lead an "insider's only" exploration of romantic ports of call, visiting markets, wineries, artisanal food producers, and off-the-tourist beat restaurants and cafes. Cruise dates are Aug. 2 - 9, 2008.
Cruise Line Recruiters Reveals Hiring Secrets: Executive Search International has Appointed Erling Frydenberg as President of Cruise Division, Executi
A veteran of the cruise industry, Erling's background and experience covers both operation and start-up as vice president hotel operations for Royal Viking Line, Crystal Cruises and Disney Cruise Line. Before joining ESI, Erling was Senior Vice President and Chief Operations Officer at Silversea Cruises, responsible for fleet operation worldwide.
Best Casino Gambling Pay-Outs
Nobody comes to a casino simply because they want to have fun. Underneath this vague reason is the desire to bring home cash, and lots of it. Indeed, casino gambling is a way to get your hands on lots of cash in a short time. However, it can also be the way to lose cash in an even shorter time. The thing with casino gambling is that the games have different pay-out rates. For example, spending half an hour in the slots will not help you reach the hundred dollar mark unless you win the jackpot. But if you go and spend time at the roulette table, you can reach the 200-dollar mark without waiting for 30 minutes. Likewise, you could lose all your casino gambling money at the roulette table in a shorter time than it will take you to lose $10 at ...
Poker affiliate programs ? Look beyond the obvious
If you have a site about poker, casinos or gambling in general, you stand a great chance of making a nice profit from various affiliate programs. But, choosing a program solely on its pay per sale percentage won?t necessarily maximize your revenue. Looking at your visitors ? and what they want ? will make it easier to choose a new gambling affiliate program.
Absolute Poker Goes All in for World Poverty
Leading online poker site helps combat world hunger by putting together a charity poker tournament event.
Online Poker Guide BetWin-Poker.com Launches Spanish Version es.betwin-poker.com
BetWin-Poker.com the online poker guide today launched a Spanish version of popular online poker website.
Online Poker Bonus Deals
Poker deal provides lots of information on poker bonus, poker tips and poker news. It also gives information on the Titan Poker which is a very well-known European Poker Room in that of the I-Poker network. The Poker articles given in the site also gives information on the game which you would not get it otherwise through books, newspaper and journals.
Roulette - How to Bet
Betting is very simple in roulette if you follow these simple rules.Be sure to ask about the minimum bet amounts.
Search Engine Optimization (SEO): The Art Of Networking
Wikipedia defines the World Wide Web (?Web?) as ?a system of interlinked, hypertext documents that runs over the Internet. With a Web browser, a user views Web pages that may contain text, images, and other multimedia and navigates between them using hyperlinks.? The Web has only been around since 1990, and yet, it already counts trillions of Web pages.
Search Engines: Different Types, Different Strategies
There are four basic types of Search Engines:
Free Search EnginesPay-For-Inclusion Search EnginesPay-Per-Click (PPC) Search EnginesDirectories
Because each type does things a little differently, you need to adapt your strategy to take advantage of their differences.Free Search EnginesYou can submit your pages to these engines free, but be careful.
How Search Engine Optimization Can Help Your Organization
The world over organizations are employing low cost techniques in different business processes. Production work is getting outsourced to churn out low cost products. Consultancy is taken from a distant nation to bring in quality and reduce service cost. Educational tutorials are taken through e-learning system. Whats common to all these ? INTERNET, which is helping them to connect easily and deliver in time. In this scenario, companies have shown keen interest in their website. They now take them as virtual offices that should look pretty good in design & content and should reach millions and billions of people worldwide. So International marketing has come to limelight and metamorphised into Internet Marketing.
eBizITPA Helps Business Professionals Keep Pace with Search Marketing Through the SEM II: Join the Evolution Conference
The Center for eBusiness and Advanced Information Technology (eBizITPA) is partnering with the Northwest Pennsylvania Industrial Resource Center, Inc. (NWIRC) to present SEM II: Join the Evolution from 8 a.m. - Noon on Thursday, December 6, 2007 at the Ambassador Hotel and Conference Center in Erie, Pa. Search engine marketing (SEM) is essential for businesses competing in today's global marketplace.
|
 |
|
