Tips To Get To The Top Of Search Engines
There is a lot of Hocus Pocus with SEO and trying to improve SERPS. Many people looking to get number 1 in Google, often spend more time seeking the secret Grail than trying to actually get SERPS up.
SEO done only on your website will not make you see big benefits. I spent 1 year on a website, doing SEO to the max, only to find 12 months later "I must be focusing on the wrong things."
What the people charging extortionate amounts of money for products, and solutions with ways to increase your SERPS are not telling you is that it is all fundamentals. That is right, fundamentals. The foundation of SEO is what is responsible for most of your position in the SE's. Why? Because the foundation of SEO is accountable for over 70% of why your website holds that position in the SE's.
Keywords are the beginning point of whether your website becomes a success or not. If you decide to go after those keywords which have millions of searches a day, then you are in for a fight, and also largely perhaps disappointment as well. And if you are not doing keyword research to find the best keywords, then your page rank will stay same, your website will stay same and be 1 in a million results.
Imagine that, there are 1 million results or even worse 10 or 100 million results. This makes finding your website in the SE's, especially Google, next to impossible. No one will find you, and you will be competing with a website which are doing things right.
Yes, your title tag must have crucial keywords, and you must consider on page factors, but without proper off page SEO actions, you will not reach top positions. Though Page Rank has not been a primary focus for many people understanding SEO, it still is a factor. And a website with a Page Rank of 7 will outstrip a website with a Page Rank of 1.
Google Page Rank is an algorithm which bases website popularity from other websites with a strong Page Rank linking in. Basically put, more links we have coming in, the more we will rank better in the SE's, and the result will be a higher Google Page Rank. Though many get confused with this and think that a link from another webwebsite with a low Page Rank while they have a high Google Page Rank will damage their rankings. This is not true as it still counts, but will not count as much as having a link from a high Google Page Rank website.
Remember your rankings in Google are not based on your website Page Rank, but rather Page Rank is a reflection of your current level of popularity. Increasing more links to your website will result in more popularity in the SE's and this in turn will result in more visitors to your website.
All this can only be accomplished if you actually get a good keyword. A good keyword can be summarized as one which has a good amount of searches, and not much competition.
In short the smallest denominator is the largest. If you have not done any keyword research at least for your main website, then you have just put yourself in a bad position. The internet is a giant machine, and you have to consider all parts, not just SE's but many other factors. The best tip is look at yourself, see how you find things on the internet. You go through links, and you go through SE's such as Google.
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